Full List of Brands Reveal for M1 10% Back Credit Card

by BudgetInvestor

Alas, M1 has finally announced the full list of participating brands for their newest Credit Card. The card rewards people who own direct shares of companies, by providing them with enhanced cash back on those brands. Sorry ETF Folks – Just because you own VTO does not entitle you to 10% Back on everything in the world. But for those (like myself) who frequently purchase direct shares, this card may actually warrant the annual fee.
Originally, the announcement was a bit underwhelming. The Card sports a 95$ annual fee which is waived for M1+ Users. However, the updated list of brands provides a few opportunities that make this worth a second look.

What I’m most curious about are spending caps and limitations. Example: They currently offer 10% back on Tesla. If I buy a 65,000 car, am I really getting $6,500 back? (AKA nearly 70 years of the annual fee in one single transaction?) Yeah right. So obviously there’s going to be spending caps which will make some of these categories a lot less cool. However, the breadth of participating brands may outweigh the downsides for a decent portion of people.

As is, I’d say this is an interesting card worth considering for many, but maybe not quite as enticing as some of the heavy hitters out there (AmEx BCP, Chase CSP + CSR, Citi CustomCash) etc. But if you’re someone who enjoys the other benefits of M1+, it would be a hard card to pass up. Still curious how much you’ll have to own to earn 10% back for these brands, because I’m certain many folks would own the minimum just to maximize rewards, myself included.

10% Cash Back on:

• Adobe (ADBE)
• AMC Theatres (AMC)
• Chewy (CHWY)
• Dropbox (DBX)
• GameStop (GME)
• Bath & Body Works (BBWI)
• Victoria’s Secret (VSCO)
• LuluLemon (LULU)
• Netflix (NFLX)
• Purple (PRPL)
• Peloton (PTON)
• Stitch Fix (SFIX)
• Spotify (SPOT)
• Tesla (TSLA)
• Ulta Beauty (ULTA)
• Wayfair (W)

5% Cash Back on:

• American Airlines (AAL)
• Chipotle (CMG)
• Delta (DAL)
• Dollar General (DG)
• Domino’s Pizza (DPZ)
• Etsy (ETSY)
• Reverb (ETSY)
• FedEx (FDX)
• JetBlue (JBLU)
• SouthWest (LUV)
• Converse (NKE)
• Nike (NKE)
• Starbucks (SBUX)
• HomeGoods (TJX)
• HomeSense (TJX)
• Marshalls (TJX)
• Sierra (TJX)
• TJ Maxx (TJX)
• United Airlines (UAL)
• UPS (UPS)

2.5% Back on

• Apple (AAPL)
• AirBNB (ABNB)
• Amazon (AMZN)
• Audible (AMZN)
• Twitch (AMZN)
• Whole Foods (AMZN)
• Zappos (AMZN)
• Best Buy (BBY)
• Comcast (CMCSA)
• Costco (COST)
• Caviar (DASH)
• DoorDash (DASH)
• Ebay (EBAY)
• Home Depot (HD)
• Lowe’s (LOW)
• Lyft (LYFT)
• McDonalds (MCD)
• Burger King (QSR)
• Popeyes (QSR)
• Tim Hortons (QSR)
• AT&T (T)
• DirecTV (T)
• HBO (T)
• Target (TGT)
• Sprint (TMUS)
• T-Mobile (TMUS)
• PostMates (UBER)
• Uber & Uber Eats (UBER)
• Verizon (VZ)
• DuaneReade (WBA)
• Walgreens (WBA)
• Bonobos (WMT)
• MooseJaw (WMT)
• Sam’s Club (WMT)
• Walmart (WMT)
• KFC (YUM)
• Pizza Hut (YUM)
• Taco Bell (YUM)

1.5% Back Everywhere else