Google Facing $5bn Lawsuit Claiming it is Tracking Users in Incognito Mode

On Friday, a federal judge denied a request by Google’s parent company Alphabet Inc. to drop the case against it – this means it now faces a class-action suit seeking $5 billion, with users claiming that even when they turn off data collection in the Chrome web browser, other Google tools used by websites still collect their personal data.

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The complaint says that Google gathers data through Google Analytics, Google Ad Manager, and other applications and plug-ins, which, according to the document, helps the company to learn about users’ friends, hobbies, favourite foods, shopping habits, and the “most intimate and potentially embarrassing things” they search for online.

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