Google seems to have no problem doling out cash to ensure it remains the search engine of choice. Documents have shown the company offers financial incentives to smartphone manufacturers to keep its app store front and center, and it pays developers to offer their games in Google Play. The company also pays Apple a hefty sum to remain the default in the company’s Safari browser—this year, it’s estimated to be about $15 billion.
That number comes from Bernstein analysts, who expect Google will fork over that much to retain its status on Apple devices. The amount is likely to increase to about $20 billion in 2022. Those estimates are based on patterns found in the latest available financial documents from both companies. And unless something changes significantly in the next year, Google is likely to continue to pay many billions to stay front and center for iOS users.
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