Google is redesigning its dominant search engine, and users may find that future results keep them on Google’s own properties for even longer.
At its second annual search event, called Search On, Google showed off its latest batch of advancements to search results. The company touted its artificial intelligence and the ability to answer more specific and complicated queries.
Executives said the new AI technology called Multitask Unified Model, or MUM, is 1,000 times more powerful than the BERT model powering Google Search. Pulling data from texts, images and videos, MUM can supposedly tell a user what’s needed for a specific hike on Mt. Fuji.