by Venus230
*In her book, “The Age of Surveillance Capitalism,” social psychologist and Harvard professor Shoshana Zuboff reveals how the biggest tech companies in the world have hijacked our personal data – so-called “behavioral surplus data streams” – without our knowledge or consent and are using it against you to generate profits for themselves
*Companies like Facebook, Google and third parties of all kinds have the power – and are using that power – to target your personal inner demons, to trigger you, and to take advantage of you when you’re at your most vulnerable to entice you into action that serves them, commercially or politically
*Your entire existence – even your shifting moods, deciphered by facial recognition software – has become a source of revenue for corporate entities as you’re being cleverly maneuvered into doing (and typically buying) or thinking something you may not have done, bought or thought otherwise
*Facebook’s massive experiments, in which they used subliminal cues to see if they could make people happier or sadder and affect real-world behavior offline, proved that – by manipulating language and inserting subliminal cues in the online context – they can change real-world behavior and real-world emotion, and that these methods and powers can be exercised “while bypassing user awareness”
*The Google Nest security system has a hidden microphone built into it that isn’t featured in any of the schematics for the device. Voice data, and all the information delivered through your daily conversations, is tremendously valuable to Big Data, and add to their ever-expanding predictive modeling capabilities
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