Housing market signal:
Spent $3,000 on Zillow leads. 30 days.
Not a single call above $300,000.
Demand isn’t cooling. It’s evaporated.
— Jon Brooks (@jonbrooks) August 17, 2026
UPDATE: As of this morning, 41% of all homes for sale in the United States are undergoing price cuts.
There are many locations across the country this morning where over 50% of inventory is undertaking price cuts.
These include but not limited to:
San Antonio: 54.38%
Austin:… pic.twitter.com/Hqqsb7eP9H— Jason Lewris (@jasonlewris) August 17, 2026
Builders Are Cutting Prices. How Long Can Homeowners Keep Pretending Their Houses Are Worth More?
The main argument against the U.S. housing correction had always been the lack of enough housing. That notion, however, is changing. Supply is starting to come into the market again as builders lower their prices and offer incentives, while the playing field for existing sellers remains unwilling to cut prices.
Moreover, there is a significant change occurring in the market at present. Home builders are lowering their prices and providing various incentives to the consumers, while previously bought homes are having their prices remain rigid.
Statistics presented in July indicate that 37% of home builders are showing price reductions. The mean price reduction is 6%, while 63% of the builders are participating in several incentives including mortgage rate buy-down.
In the first quarter of 2026 the mean price of new homes is $403,200 compared to $404,600 for the previous homes, meaning that new homes are becoming less expensive compared to the older houses.
30-year Treasury yield tops 5.31%, the highest in 19 years