How to Design an Effective Investor Relations Website

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In today’s digital market, you need an Investor Relations (IR) website. Otherwise, you could be cutting yourself off from more than half of all prospective investors. 

That’s according to a report by PRNewswire, which asked investors if they would invest in a public company that didn’t have an IR website. A whopping 53 percent said no. Their reasoning? A lack of an IR website suggests your corporation is as transparent as a steel door.  

It’s clear you need an easy to manage investor relations website that verifies your brand’s story and showcases your financial data plainly. But this isn’t always easy to do on your own. To make sure you hit all the markers of an effective site, make sure you partner with an IR service provider that has these key features:

1. Superior User Interface and Experience

Your digital presence helps you build campaigns, communicate with your clients, and hunt down new leads, but only if you design an intuitive site that’s easy to use. When it comes to designing an outstanding website, you need to focus on both User Interface (UI) and User Experience (UX) equally.

UI and UX are two sides of the same coin. Together, they make a beautiful, accessible website that makes it easy to analyze and interact with research, numbers, and other key data points. 

Your IR partner should understand what resonates with your target audience to balance attractive, creative site design with functional, informed browsing. They should also help you optimize your IR website so that it maintains uniform branding whether investors visit your desktop or mobile versions. 

2. Essential Documentation

Investors visit your website to learn more about what you have to offer, so it’s critical you provide them with all the information they come to expect. Your website must provide essential business reporting in either XML- or XBRL-based formats, fact sheets, social media information, webcasts and events info, fact books or white pages, and more.  

3. Cybersecurity and Industry Compliance

The regulatory powers of the financial world not only control what you need to share but how and when you share this information. These rules can have a big impact on how you govern your IPO, so they should influence how you design your website. 

When looking for an IR tool and service provider, it’s critical you partner with compliance experts of your industry’s regulatory bodies — whether you’re based in the US, the EU, or anywhere in between. 

Your website’s privacy policy is another facet of digital compliance. Since you’re sharing confidential financial information, you need to keep your data protected. 

Expect no less than a System and Organization Controls 2 (SOC-2) Type 2 certification from your chosen IR services provider. This enterprise-grade security guarantees intrusion detection and secures data handling at every step.

Bottom Line 

When your IR website holds the keys to retaining old investors and attracting new ones, it’s critical you do it right the first time. Take the time to find an IR tools and services provider that promises superior design, documentation, and compliance. 

Disclaimer: This content does not necessarily represent the views of IWB.

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