CNN’s leadership is preaching patience even though thousands of viewers are abandoning the network during its attempted turnaround, with no indication yet whether it will pay off.
The warning comes just weeks after Discovery boss David Zaslav called out mistakes in new CEO Chris Licht’s attempt to rid the network of its ‘woke’ credentials on top of rumors that Licht might be out of the job by Labor Day.
Cable news ratings are down across the board compared to 2022, when Russia’s invasion of Ukraine dominated the news.
CNN’s dip is most dramatic – 61% in prime time in March, with Fox News Channel down 27% and MSNBC off by 12%, according to the Nielsen company.
Fox averaged 2.09 million viewers in prime time in March, with MSNBC at 1.14 million and CNN at 473,000, Nielsen said.
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