List Of Frequently Recommended Brokerage Firms

by Econ0mist

Only firms that allow customers to purchase their own securities are listed here. So the list excludes robo-advisors.

NameMinimum investmentLow-cost, no commission ETFsLow-cost, no commission mutual fundsLow-cost, no commission target date fundsCustomer serviceBanking servicesSignup bonus
Charles Schwab$1000, or $0 for brokerage w/ checking, or $100/monthSCHB, SCHF, SCHZ and moreSWTSX, SWISX, SWAGX and more ($1 minimum)Target date funds ($1 minimum)Branches, email, live chat, and 24/7 phone supportOnline checking with ATM rebates, free checks, no FX feesYes
Chase Private Client (self directed)$250,000 across all accountsNoneDozens(includes Vanguard and Fidelity funds)Yes (includes Vanguard and Fidelity funds)Branches, email, and 24/7 phone supportConcierge banking with discounts and fee waiversNo
E-Trade$500 ($0 for IRAs)ITOT, IXUS, IUSB and moreSWTSX, SWISX, SWAGX ($1 minimum)NoneBranches, email, live chat, and 24/7 phone supportOnline checking with ATM rebates ($50,000 required)Yes
Fidelity$0ITOT, IXUS, IUSB and moreFSTMX, FTIGX, FBIDX and more ($2500 minimum or $200/month; lower costs with $10,000 minimum)Target date funds ($2500 minimum or $200/month)Branches, email, live chat, and 24/7 phone supportCash management account with ATM rebates and free checksNo
Merrill Edge$0Monthly free trades with $50,000+NoneNoneBranches, email, and 24/7 phone supportBofA fee waivers and credit card bonuses through Preferred RewardsYes
Robinhood$0 (does not offer IRAs)Unlimited free tradesNoneNoneEmail onlyNoneReferral bonus
TD Ameritrade$0SPTM, SPDW, SPAB and morePREIX, None, None ($2500 minimum; lower costs with $10,000 minimum; limited selection)NoneBranches, email, live chat, and 24/7 phone supportCash management account with ATM rebates and free checksYes
USAA$2500 for Fidelity index funds; limited membershipNoneFSTMX, FTIGX, FBIDX and more (lower costs with $10,000 minimum)Target date fundsEmail and phone support except SundaysOnline checking with ATM rebates and free checksNo
Vanguard$0VTI, VXUS, BND and moreVTSMX, VGTSX, VBMFX and more ($3000 minimum for most funds; lower costs with $10,000 minimum)Target date funds ($1000 minimum) and target risk funds($3000 minimum)Email and phone support 8am-10pm EST M-FOnline checking with $500,000; fees waived with $1,000,000No

Notes:

  • List is in alphabetical order.
  • “Low-cost” means that the mutual fund or ETF charges a net expense ratio of 0.25% or less
  • Recommended ETFs and mutual funds are given in the following order: US stocks, International stocks, US bonds
  • The US stock recommendation must be at least as diversified as the S&P 500 index.
  • The International stock recommendation must be at least as diversified as the MSCI EAFE index.
  • The US bond recommendation must be an intermediate-term fund at least as diversified as the Barclays US aggregate bond index.
  • For all ETFs, the minimum investment is 1 share, usually $20-$200.
  • All listed brokerage firms charge $0 annual fees or maintenance fees, provided minimum balances are met. Vanguard waives annual fees with electronic statement delivery, $10,000 of Vanguard funds per account, or $50,000 of total assets.
  • Brokerages that provide free trades also offer commission-free access to all ETFs

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