Millennials hiring video game coaches for their kids

Some parents have a new goal in mind for their children: Be good at “Fortnite.”

The Wall Street Journal reported this week that parents nationwide have started hiring “Fortnite” coaches to make their children better at the video game, which has risen to popularity in the last year with its battle royale mode.

For example, mother Ally Hicks worried that her 10-year-old son wouldn’t be good at the game. So she hired a coach, who, for $50, taught her son how to play the game well.

Similarly, father Nick Mennen hired a coach for $20 an hour for his 12-year-old son. Mennen said he hopes his son will secure a scholarship or tournament money from the game.

The coaches are baffled. Logan Werner, an 18-year-old “Fortnite” coach in Roy, Utah, said his dad would never have allowed video game coaching, according to Axios.

“It’s really surreal to me,” he said. “My dad would have never paid for me to take video game lessons.”

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More than 1,400 “Fornite” coaches have been hired since March, according to Game Rant. Most rates depend on the coach, but the cost hovers around $15 to $50 per hour for three to four hours of coaching.

“Regardless of why a parent hires a coach, ‘Fortnite’ coaching is seemingly a good way to help kids who are not the best at the popular game, as some kids are reporting solo wins within a week and others are throwing down multiple wins when Victory Royales were elusive before,” according to GameRant.

It’s not a surprise that “Fortnite” and esports are coming together this way. In July, a report from SuperData found that “Fortnite” made more than $1 billion since October 2017, when the game’s battle royale mode first launched.

At the same time, esports have been on the rise. Colleges offer scholarships to esports competitors. And now kids will even spend time watching other video gamers.


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