Bud Light sales suffered their worst week ever, falling 25.7% — endangering its status as the world’s No. 1 beer brand, according to the latest data provided to The Post on Tuesday.
The plunge follows a 24.6% decline from the previous week and the sixth straight week sales have been hit since trans influencer Dylan Mulvaney promoted Bud Light on April 1.
The precipitous drop has narrowed the gap in sales between Bud Light and nearest rival Modelo Especial, which saw its sales surge 9.2% for the week ending May 20, according to Bump Williams Consulting and NielsonIQ data.
“While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,” Bump Williams, who runs the consulting firm, told The Post.
“If this continues Modelo will surpass Bud Light for the year,” he added
nypost.com/2023/05/30/bud-light-sales-plunge-25-7-modelo-closes-beer-gap/
AC