Netflix plans $2 billion bond offering

Netflix Inc. NFLX, -0.94% said Monday it plans to raise $2 billion through the offering of U.S. dollar- and euro-denominated bonds to qualified institutional buyers. The streaming video service said the interest rate and maturity of the bonds will be determined later, after negotiations with initial purchasers. The company plans to use the proceeds from the offering for general corporate purposes.

You just have to believe that at some point, NFLX will have to raise their monthly fee substantially to continue funding content spending. It’s moving from a streaming service to more of a media company as companies begin building their own streaming services and stop licensing their content to Netflix. I’d not invest in them at this point, but I say that knowing the stock keeps going up against all odds.