New Zealand Parliament to vote to change country’s name

New Zealand may be getting an official name change in our lifetime. The New Zealand Parliament might change the country’s name to Aotearoa, which is Māori for “long white cloud,” and restore cities and towns to their original Māori names.

Shedding the island’s colonial names could sustainably boost its tourism industry. When historically marginalized communities reclaim leadership of their lands, destinations often realize substantial benefits, which can include new marketing opportunities, improved destination management, higher visitor numbers and a better experience for visitors and residents.

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