Engagement with news content plummeted last year compared to 2020, and given the ongoing decline in interest in news about COVID-19 and politics, it doesn’t look like 2022 will be much better.
Why it matters: The Trump era and the onset of the COVID-19 pandemic created a one-of-a-kind media moment that will be hard for news companies to replicate.
- With fewer singular storylines capturing America’s collective attention, news consumption was more scattered and diverted to sports.
- Data shows that the Omicron variant is not jumpstarting Americans’ engagement in COVID news like it did at the onset of the pandemic.
By the numbers: Primetime news viewership was down 36% across the three major cable networks, Fox News, CNN and MSNBC, with the steepest decline during that time frame happening at CNN, per Nielsen ratings.
www.axios.com/media-ratings-traffic-2021-a6be4d72-ba5f-4f8a-ae3e-0872ecd87677.html
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