News engagement fell off cliff in ’21…

Sharing is Caring!

Engagement with news content plummeted last year compared to 2020, and given the ongoing decline in interest in news about COVID-19 and politics, it doesn’t look like 2022 will be much better.

Why it matters: The Trump era and the onset of the COVID-19 pandemic created a one-of-a-kind media moment that will be hard for news companies to replicate.

  • With fewer singular storylines capturing America’s collective attention, news consumption was more scattered and diverted to sports.
  • Data shows that the Omicron variant is not jumpstarting Americans’ engagement in COVID news like it did at the onset of the pandemic.

By the numbers: Primetime news viewership was down 36% across the three major cable networks, Fox News, CNN and MSNBC, with the steepest decline during that time frame happening at CNN, per Nielsen ratings.

www.axios.com/media-ratings-traffic-2021-a6be4d72-ba5f-4f8a-ae3e-0872ecd87677.html

361 views

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.