by chartr
Made this in response to the generally positive feedback on the Apple one I did previously. Thought Nike was an interesting company to visualise.
Hilariously, in their SEC filing they spent $900m on what they called “Demand Creation Expense”. I have called this marketing because… what on earth.
But yeah pretty interesting. I didn’t know they were so reliant on footwear (like 60% of sales). Also they make probably the best gross margin in the industry. Also had no idea they owned converse.
Source: Nike latest SEC filing. Tool: SANKEY Matic.
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