Prices changing so quickly…  Soaring costs online flash warning for Fed…

Inflation turns money into a foreign language.

The rising cost of gas, food and hundreds of other things is pushing Americans to rethink how they read every price tag. Whether in the produce aisle or the used-car lot, our definition of cheap or expensive has changed, researchers on consumer psychology say.

Prices for online goods continued to surge in March at a record pace, data released on Tuesday from Adobe Inc showed, adding a potentially troubling dimension to the Federal Reserve’s battle to slow the overall pace of price increases.

Adobe’s digital price index increased by 3.6% from a year earlier, the same as in February, with costs for apparel – long a category with heavy online discounting – up 16.3% from a year before and online grocery prices up 9%.

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Adobe began publishing a monthly digital price index last year, tracking tens of millions of online goods in 18 categories aligned similarly to the government’s Consumer Price Index.

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