Ford today announced it will phase out most cars it sells in North America. According to its latest financial release, the auto giant will “will transition to two vehicles” being the Mustang and an unannounced vehicle, the Focus Active, as the only traditional cars it sells in the region. Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing into the next generation sedans. The Taurus is no more.
The press release also talks about a new type of vehicle though it sounds like a crossover. This so-called white space vehicle will “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”
Currently, Ford sells six sedans and coupes in North America with the Fiesta, Focus, Fusion, C-Max, Mustang and Taurus. This lineup hits multiple segments from the compact Fiest to the mid-size Focus, C-Max and Fusion to the full-size Taurus. The Mustang stands alone as the lone coupe.
It’s likely Lincoln’s sedan’s will also disappear though this was not explicitly stated in today’s press release. Lincoln currently sells the mid-size MKZ and full-size Continental — both share platforms with Ford counterparts. If Ford i
Ford dropping all but 2 cars from its North American dealerships
Ford (F) said on Wednesday the only passenger car models it plans to keep on the market in North America will be the Mustang and the upcoming Ford Focus Active, a crossover-like hatchback that’s slated to debut in 2019.
That means the Fiesta, Taurus, Fusion and the regular Focus will disappear in the United States and Canada.
Ford will, however, continue to offer its full gamut of trucks, SUVs and crossovers.