Robinhood Markets Inc. will no longer provide data that shows which stocks are popular among its users.
The decision comes as the Menlo Park, Calif.-based trading app developer wants to shed the perception that its service is mostly used by day traders.
“At Robinhood we’re committed to enabling people to participate in the markets through responsible investing,” a company spokesperson said in a statement. “Moving forward, our web platform will not display the number of customers who hold a particular stock on Robinhood. In the near future, we’ll also limit the use of our API.”