In the 1930s, few Americans proposed with the precious stone. Then everything changed. In his 1982 Atlantic story, the investigative journalist deconstructed what he termed the “diamond invention”—the “creation of the idea that diamonds are rare and valuable, and are essential signs of esteem.”
So this company hired ad agencies to create the propaganda brainwashing of the Diamond:
Movie idols, the paragons of romance for the mass audience, would be given diamonds to use as their symbols of indestructible love. In addition, the agency suggested offering stories and society photographs to selected magazines and newspapers which would reinforce the link between diamonds and romance.
But now, the Monopoly is under threat:
Indeed, even the most experienced diamantaire’s in the world can’t tell the fakes from those extracted from mines when using their naked eye, which is where technology comes in. More affordable prices, which are only seen dropping further over time, have already prompted budget shoppers to gravitate towards the man-made gems.
Check this out..
Lev Leviev (born July 30, 1956) is an Israeli businessman, philanthropist and investor, of Uzbek Bukhari Jewish background, Known as the “King of Diamonds”. Lev Leviev has a net worth of $1.1 billion as of September 2016, and has been a major philanthropist for Hasidic Jewish causes in Eastern Europe and Israel. Beginning in the 1990s, Leviev avoided being directly involved with the Yeltsin family, and nurtured ties with Vladimir Putin. His diamond mining investments in Angola and his investments in Israeli settlements have been the target of protests. A prominent member of the Bukhari Jewish community, he is president of the World Congress of Bukharian Jews.
Leviev owns diamond mines in Russia and Africa, and is a major competitor to the De Beers international diamond cartel.
Leviev is currently controlling shareholder and chairman of Africa-Israel. Africa-Israel is on the verge of insolvency, asking to restructure NIS 21 billion of debt. Trying to save the company from bankruptcy, justice Varda Alshech has confirmed the debt-restructuring arrangement between Africa-Israel and its creditors. However, the justice expressed her disapproval: “The arrangement is far from being the best,” Alshech said, because the company “is passing on the damage of its investments to its investors.”
According to an article published in The Guardian on July 24, 2017, Donald Trump’s son-in-law, Jared Kushner sealed real estate deal worth $295m with Lev Avnerovich Leviev’s firm cited in money-laundering case. The ties between Trump family real estate deals and Russian money interests are attracting increasing interest from the justice department’s special counsel, Robert Muelleras he is investigating alleged Russia interference in the presidential election.
If you’re interested in learning more about this Lev Leviev guy I recommend this 30 min documentary, lays it all out
Plus it exposes this shady Chinese company ran by unscrupulous investors, the 88 Queensway group but that’s for another post.
*edit OK a little about this 88 guy
It is unknown why Pa uses so many aliases. Attempts to research Pa’s history prove inconclusive, which has led some to the belief that he is a “princeling” – the son of a well connected original Chinese communist revolutionary. Reports also list one of Pa’s aliases as having a Russian military background that spent time in Angola during the Angolan Civil War. It is believed that during Pa’s time with the Russian military he first met the future Angolan President Jose Eduardo Dos Santos.
There’s a fucking rabbit hole.