U.K. supermarkets are using cardboard cutouts of fruit, vegetables and other groceries to fill gaps on shelves because supply problems combined with a shift towards smaller product ranges mean many stores are now too big.
Tesco has begun using pictures of asparagus, carrots, oranges and grapes in its fresh produce aisles, prompting ridicule on social media.
“Mmmm, delicious photos of asparagus,” one commenter wrote on Twitter. Another mocked an oversized picture of the vegetable piled up: “I love that asparagus grows to this size in the UK. It’s our climate, I’m sure.”
Who wants dirty foreign vegetables when we can have perfectly good British (cardboard) ones?! #brexitfoodshortages pic.twitter.com/l5kdwWcwlY
— Joe Butler (@JoeButlerUK) October 24, 2021
Tesco Express in Cambridge. Look carefully. The middle three rows are photographs. pic.twitter.com/wfmae8lM9k
— Non Fungible Sarah, Empress of the Moon (@GoatSarah) October 20, 2021
I love that asparagus grows to this size in the UK. It’s our climate, I’m sure. pic.twitter.com/ZQOBnaTa3x
— B.E.Andre #3Point5🇬🇧🇪🇺🇵🇱🇵🇹🇬🇷🇻🇳🏳️🌈🕷 (@B_E_Andre) October 20, 2021
h/t Half Past Midnight