UK government wants you to stop eating beef and start eating Venison

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A leaked version of the government’s new food strategy advises people to eat wild venison as a low-carbon alternative to beef and grow their own cucumbers to save the planet, reports claim.

The 27-page document, due to be officially released on Monday, follows two reports carried out by the co-founder of restaurant chain Leon, Henry Dimbleby, into the UK’s food system.

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His probes into obesity and the environment, commissioned by former environment minister Michael Gove, resulted in recommendations to expand free school meals, impose a long-campaigned for salt and sugar tax, and introduce GP prescriptions for fruit and veg.

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But according to a version of the strategy, seen by The Guardian and The Telegraph, these proposals have been ignored in favour of “a statement of vague intentions” – Rob Percival, head of food policy at the Soil Association, said.


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