Ubisoft, the company behind the Assassin’s Creed and Rainbow Six franchises, has not only partnered with the Anti-Defamation League to fight “hate” in gaming but is also now working with British police to jail gamers for their speech.
British state media is reporting on the news as a great new innovation.
From BBC, “Toxic gaming tackled by Ubisoft’s unique police alert system”:
Rape jokes, racism, bullying – if you’ve picked up a controller, or scrolled a mouse, to dabble in some online gaming then you’ve likely come across plenty.
The gaming industry, like others where people interact online, has been trying to figure out how to get to grips with behaviour like this for years.
Ubisoft, makers of major franchises like Assassin’s Creed and Rainbow Six, has now signed a first-of-its-kind deal with police to try and tackle the issue for its players.
The hope is for this agreement to start a conversation within the industry and see others follow suit.
Working with police
Online gaming is a joyful experience for millions of people every day.
It’s a space where friendships are forged and memorable experienced shared. During the pandemic online games were a saviour for many people’s mental health. However its dark side is also plain to see. Abusive behaviour, deaths threats and grooming – can be found in online gaming spaces.
“We want to be on the right side of history,” says Damien Glorieux a senior director of the Newcastle-based Ubisoft Customer Relationship Centre.
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