When trucks are advertised at $10,000 over MSRP, what does MSRP even mean?

The same dealer has a 2022 Ford F-150 SuperCrew Cab V-6 on order, with an MSRP of $57,500. The dealer slapped an addendum of $10,595 on this truck, bringing the advertised price of $67,995, or 18% over MSRP. It’s not on the lot yet, and there is not even an image of the truck yet on the dealer’s website.

wolfstreet.com/2021/11/20/the-wolf-street-f-150-xlt-and-camry-le-price-index-model-year-2022-update-this-is-the-craziest-situation-ive-ever-seen/

h/t CharlieFoxtrot