Who Owns Reddit? A breakdown of the type and nationality of shareholders.

by andrewlapp

According to wikipedia, Advance Publications is owned by “the Newhouse family”.

I also looked into Tencent prior to this post. I didn’t feel it would be fair to give this breakdown in the image though because I didn’t break down any of the VC firms either.

Tencent ownership:

  • largest shareholder 31%: Prosus (Netherlands)
  • minority shareholder at 8.5%: co-founder Hua Teng Ma (China)

 

History of investment and acquisition:

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Assumptions

Breakdown by round:

  • Conde Nast (AP) 100% acquisition
    • was diluted by 10%, 11.1%, then 10% (multiply by 0.72)
  • Series B lead VC: 5%, individuals: 2/3 * 5%, other American VCs: 1/3 * 5%
    • Diluted 11.1% by series C, then 10% by series D (multiply stake by 0.8)
  • Series C lead VC: 1/2 * 11.1%, individuals: 1/18 * 11.1%, Dubai VC: 1/18 * 11.1%, American VCs: 7/18 * 11.1%
    • Diluted 10% by series D (multiply by 0.9)
  • Series D: 5% Tencent, 5% American VCs
    • No dilution yet (multiply by 1.0)
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Calculations:

  • Conde Nast (AP): 100% * 0.72 = 72%
  • American VCs: (5% + 1/3 * 5%) * 0.8 + (1/2 * 11.1% + 7/18 * 11.1%) * 0.9 + 5% * 1.0 = 19.21%
  • American individuals: (2/3 * 5%) * 0.8 + (1/18 * 11.1%) * 0.91 = 3.23%
  • Dubai VC: (1/18 * 11.1%) * 0.9 = 0.56%
  • Tencent: 5% * 1.0 = 5%
  • Sum: 100%

Chart made with meta-chart.com

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