Amazon Smile is an amazon initiative where they donate .5% of sales to charity. I don’t know what percent of amazon customers use smile or how many times they do, but I’m going to do a rough estimate here based on past quantifiable data
The amazon smile foundation donated about $37.2M in 2018 projects.propublica.org/nonprofits/display_990/462626883/09_2019_prefixes_45-46%2F462626883_201812_990PF_2019091716657143
In 2018 Amazon’s online retail sales was about $123B www.statista.com/statistics/672747/amazons-consolidated-net-revenue-by-segment/
So the smile donations to sales revenue ratio is about 0.0003%
In August 2020, after Amazon’s Q2 it says on their website they have donated through smile about $198M web.archive.org/web/20200826234741/https://smile.amazon.com/gp/chpf/homepage?orig=%2F
Now if you go to their site it says they have donated so far $215M smile.amazon.com/gp/chpf/homepage?orig=%2F
So 215 – 198 = $17M in smile donations the past month or so.
Now if we take the ratio I calculated before hand,
17M/.0003 = $56.7B in online sales revenue
In Q2 2020 (last quarter) Amazon’s online sales revenue was $45.6B. We still have over a month left till Q3, and I estimate that Amazon has already surpassed their revenue from Q2 (at least in the retail side).
Disclaimer: This information is only for educational purposes. Do not make any investment decisions based on the information in this article. Do you own due diligence or consult your financial professional before making any investment decision.