Domestic subscription rates for Disney’s flagship streaming service have slowed to a crawl after the entertainment conglomerate engaged in left-wing political causes.
Although Disney reported on Wednesday that total subscriptions for Disney+ increased from 87.6 million to 93.6 million during the third quarter of its current fiscal year, the vast majority of the growth arose from international users, with only 100,000 new subscriptions coming from Americans. The latest figures represent a significant slowdown from the 1.5 million new domestic subscribers added by Disney during its fiscal second quarter.
Indeed, toward the conclusion of the second quarter — which, for Disney, ended on April 2 — the company leaped into the fray of contentious left-wing political battles. Beyond vowing to “take action” against the state of Texas for officials’ orders to investigate transgender procedures upon children as child abuse, Disney opposed parental rights legislation in Florida signed by Republican Governor Ron DeSantis banning classroom instruction about sexual orientation and gender identity from kindergarten to third grade.