NFTs have been steadily making their way into the restaurant world (along with seemingly every other sphere, from art to politics). And so a restaurant whose founders claim is the first of its kind, essentially offering admittance only to the holders of a limited number of non-fungible tokens, seemed inevitable.
Flyfish Club, set to open in a yet-to-be-announced Manhattan location in the first half of next year, will be a luxury “seafood-inspired” dining club from the VCR Group, a hospitality and restaurant group that includes Gary Vaynerchuk, the serial entrepreneur and co-founder of online reservation system Resy. To gain access to the club, members must have a Flyfish NFT, which is a unique digital asset stored on the blockchain and purchased using cryptocurrency. The company released 1,501 tokens this month, bringing in around $15 million, according to David Rodolitz, the founder and CEO of VCR.