Dove Soap Company Demands More Fat Women in Video Games

by Chris Black

This is the single most moral soap company I’ve ever seen in my life.

Bounding Into Comics:

The latest brand to hop on the ‘body positive movement’, the ‘Dove’ brand has launched a new ad campaign calling on video game fans to reject “the narrow definitions of beauty” found in modern titles.

The Unilever-owned line of hygiene products first “[took] a stand against overly sexualized women in video games”on May 11th with the unveiling of a new commercial in which they called on players to “[eliminate] steotypes” and “build young players’ self-esteem & body confidence.”