by Chris Black
This is the single most moral soap company I’ve ever seen in my life.
The latest brand to hop on the ‘body positive movement’, the ‘Dove’ brand has launched a new ad campaign calling on video game fans to reject “the narrow definitions of beauty” found in modern titles.
The Unilever-owned line of hygiene products first “[took] a stand against overly sexualized women in video games”on May 11th with the unveiling of a new commercial in which they called on players to “[eliminate] steotypes” and “build young players’ self-esteem & body confidence.”
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