Their entire ad campaign from what i’ve seen is “no banks and no fees”
Apple Card is here. A new kind of credit card. Created by Apple, not a bank. Apply now: https://t.co/LlXWtnVRpo
Terms apply. pic.twitter.com/FCU4u6WOOH— Apple Card (@AppleCard) August 30, 2019
This twitter ad that came across my feed explicitly says “created by Apple, not a bank” but it’s very openly backed by Goldman Sach’s. Just pointing it out to the only community that seems to care about reality