$AAPL – focus on privacy increasingly a differentiator

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by street-guru

In AAPL’s first ever virtual WWDC, one unifying theme that stands out is its growing commitment/emphasis on privacy. This is already reflected in several practices at the company:

1) minimizing data that Apple or anyone else collects;

2) a push for on-device intelligence;

3) transparency and user control over data that is collected.

The new tracking controls across apps and the simplified summary of an app’s privacy policy embedded in the App Store further highlight AAPL’s focus on privacy. These practices are increasingly becoming an important differentiator for AAPL compared to ad-supported competitors who focus more on monetizing free services through user data.

Two other themes from WWDC: 1) highlighting the advantages of owning an integrated hardware/software/services stack in the push toward increased customization and AI/ML; and 2) convergence across the iPad/Mac platforms for both HW (e.g. Mac will use AAPL’s custom ARM-based processor) and SW (e.g. port iPad apps onto Mac).

Overall, there wasn’t anything too thesis-changing at WWDC. The big anticipation remains the 5G iPhone launch in the fall.


Disclaimer: This information is only for educational purposes. Do not make any investment decisions based on the information in this article. Do you own due diligence.

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