ANTITRUST: US could sue Google for search, advertising dominance.

  • The US Department of Justice is expected to sue Google as soon as next week.
  • It’s believed that the lawsuit accuses Google of putting search rivals at a disadvantage.
  • The department is also said to be investigating search advertising under Google’s search box.

Google has faced several legal challenges in recent years regarding its search and advertising business, and it looks like the US is next in line to take aim at the company.

According to Reuters, citing three sources familiar with the matter, the US Department of Justice is set to file a lawsuit against Google as soon as next week. It’s alleged that the department is also calling on state attorneys general to sign onto the suit.

The lawsuit reportedly accuses Google of trying to put search rivals such as Bing at a disadvantage. More specifically, it’s claimed that Google deprives rivals of “the data about users and user preferences” that these rivals need to improve their services and advertising.

Reuters says the Department of Justice is also focusing on search advertising that appears under Google’s search box, noting that Google controls these search boxes and the associated tools.

 

www.androidauthority.com/google-us-lawsuit-search-advertising-1162648/