Users who downloaded iOS 14, the latest iPhone operating system, noticed that Apple now shows its own results when users search on their home screen. Clicking on links takes users directly to the website in question, rather than through another search engine.
This isn’t Apple’s first move into the world of search engines. In April 2018, the company hired John Giannandrea, who was formerly Google’s head of search and one of its most powerful people, to work on its AI services.
Google has described losing the Apple deal as a “code red” scenario, the DOJ lawsuit, filed October 20, claimed. The deal brings in around half of Google’s US site traffic, the DOJ said – and as much as 20% of Apple’s profit.