Boring news cycle deals ‘40% traffic loss’ to partisan media…

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In the months since former President Donald Trump left office, media companies’ readership numbers are plunging — and publishers that rely on partisan, ideological warfare have taken an especially big hit.

Why it matters: Outlets most dependent on controversy to stir up resentments have struggled to find a foothold in the Biden era, according to an Axios analysis of publishers’ readership and engagement trends.

By the numbers: Web traffic, social media engagement and app user sessions suggest that while the entire news industry is experiencing a slump, right-wing outlets are seeing some of the biggest plunges.

  • A group of far-right outlets, including Newsmax and The Federalist, saw aggregate traffic drop 44% from February through May compared to the previous six months, according to Comscore data.
  • Lefty outlets including Mother Jones and Raw Story saw a 27% drop.
  • Mainstream publishers including the New York Times, Wall Street Journal, USA Today and Reuters dropped 18%.
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news.yahoo.com/boring-news-cycle-deals-blow-093059161.html

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