BY TEACHING IT THAT THEY’RE DELICIOUS: High-fat, high-sugar foods rewire brain to want more of them, study says.

via UPI:

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The reason why we love french fries, crisps and chocolate bars so much has less to do with a lack of willpower and more to do with the brain learning to prefer such high-fat, sugary foods, according to a new study by German and U.S. researchers.

Results of the study, conducted by researchers from the Max Planck Institute for Metabolism Research in Cologne, Germany, and Yale University, was published Wednesday in the journal Cell Metabolism.

During their investigation, researchers gave one group of volunteers a small pudding containing a lot of fat and sugar per day for eight weeks in addition to their normal diet.

A second, control group received a pudding that contained the same number of calories, but less fat. The volunteers’ brain activity was measured before and during the eight weeks.

“Using an interventional study in healthy, normal-weight participants, we demonstrate that, independent of body weight gain and alterations in metabolic markers, exposure to [high-fat, high-sugar] food reduces preferences for low-fat food,” the study said.

 

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