Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever brand acquisition

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Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date.

-Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.

-Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.

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www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html

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