Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever brand acquisition

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Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date.

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-Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.

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-Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.


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