Dutch city becomes the first in the world to ban MEAT adverts

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  • Haarlem near Amsterdam will be first city to ban meat ads for climate change
  • Councillors agreed the ban in November but officially notified ad agencies today
  • Comes as Dutch farmers protest plans to cut the sector to meet emissions target 
  • Some 95 percent of Dutch people eat meat, including 20 percent every day

The Dutch city of Haarlem is set to become the first in the world to ban advertisements for most meat because of its impact on climate change, officials said Wednesday.

Councillors of the city near Amsterdam home to 160,000 people agreed to outlaw ads for intensively farmed meat on public places like buses, shelters and screens from 2024.

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The move was approved by the city council in November, but went unnoticed until last week when a councillor announced he had officially notified advertising agencies.

‘It will be the first city in the Netherlands – and in fact Europe and indeed the world – to ban ”bad” meat ads in public places,’ Ziggy Klazes, councillor for the GroenLinks (Green-Left) party.



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