Swedish alt-meat company Oumph! is celebrating Halloween with an unusual new product. Residents of Stockholm will be invited to sample the first vegan burger to replicate the taste of human meat. Click here to see the video promoting the “scariest plant-based meat EVER!”
“This Halloween, we really want to push some boundaries….”
The special-edition burger is made from soy, mushrooms, wheat protein, plant-based fats, and a secret spice blend. It will be available on October 30 for one night only at Nytorget, Södermalm, Stockholm.
“This Halloween, we really want to push some boundaries to show that we can make plant-based products that resemble any kind of meat. For us, the most human way of having a burger is a plant-based one,” said Henrik Åkerman, Global Brand Leader at Oumph!