Ford CEO says electric vehicles will be sold 100% online with nonnegotiable price

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Ford head Jim Farley said the brand’s electric vehicles may shift to fixed prices and completely online sales. In a speech today at an IBM conference, Farley described a future where Ford dealerships would no longer stock inventory but serve as customer service centers for picking up online orders or repairing existing vehicles — with buyers also having the option for home delivery. In this hypothetical scheme, eliminating car dealerships would put an end to haggling with salespeople.

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“We got to go to non-negotiated price,” said Farley. Naturally, he also used his speech to throw some jabs at competitors. “I believe some Mach-E and Lightning customers would love to have a Mustang for the weekend. Maybe they want a Super Duty. I can do that,” Farley said, “They can’t.”


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