holy shit pic.twitter.com/wuUC15YQrX
— Tim Pool (@Timcast) April 6, 2023
PR Expert: ‘Bud Light Lit Brand on Fire, People Pouring Beer Down Their Sink.’
Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its brand on fire and has lost touch with its core audience with the ad campaign.
“I really cannot understand their approach for this because their core audience just cannot relate,” Boyd said.
“Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.
“Most U.S. families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.
“In terms of what they did this year was good, with the Superbowl, but now they’ve come off the back of something really good and lit it on fire.
“Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.
BOYCOTT BEGINS: Liquor Store Pulling Bud Light From Shelves After Trans Endorsement
Bud Light went woke and partnered with trans-TikTok star Dylan Mulvaney.
They sent out packs of Bud Light featuring Mulvaney’s face to celebrate Mulvaney’s “365 Days of Girlhood.”
They also had a promotional video of Mulvaney drinking beer in a bathtub as part of the campaign.
Fox News reported:
Trans TikTok star Dylan Mulvaney was announced as the latest spokesperson for Bud Light in a pair of videos that were attacked on social media.
The trans activist revealed on Saturday that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate the “365 Days of Girlhood” milestone Mulvaney recently reached.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote on Instagram.
Another video featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
They have faced backlash over this.
One liquor store even refused orders of Bud Light in response.
They allegedly aren’t the only store to do this.
We just refused our #Budlight orders for my liquor store. We are pulling it from our shelves. We are not the only ones according to our reps. They said it's bad.
— T🦅🇺🇸🐊 (@Floridagirl0850) April 5, 2023
We just refused our #Budlight orders for my liquor store. We are pulling it from our shelves. We are not the only ones according to our reps. They said it's bad.
— T🦅🇺🇸🐊 (@Floridagirl0850) April 5, 2023
https://twitter.com/_/status/1643625761486647296
— Cap'n Conservative (@michael1980elco) April 5, 2023
h/t last one