Ground beef is now nearly 75% higher than it was during Covid, Americans start switching from beef to chicken

Tyson cuts its profit outlook again as cattle shortage worsens

https://www.reuters.com/business/retail-consumer/tyson-foods-cuts-annual-sales-profit-forecasts-beef-pressure-weighs-2026-09-03/

Tyson now expects a $625 million to $775 million loss in its Beef segment for fiscal 2026, citing one of the most severe cattle shortages in U.S. history.

U.S. expands beef import quota

https://www.whitehouse.gov/fact-sheets/2026/08/fact-sheet-president-donald-j-trump-further-ensures-affordable-beef-for-the-american-consumer/

The U.S. expanded the quota for imported lean beef trimmings for 90 days starting Sept. 1.

Americans start switching from beef to chicken

https://www.latimes.com/business/story/2026-08-17/americans-finally-say-no-to-soaring-beef-prices-as-chicken-takes-over-grill

Beef sales volumes have been slipping as shoppers move toward cheaper chicken while beef prices remain elevated.

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