Software dev here who specializes in AI, adsense, web design, etc.
It’s actually much much simpler, and yet much more sinister.
There is no fancy tricks. There is no mind reading or anything like, that, its actually way scarier how this works and knowing how it works should terrify you.
The thing is, the reason you “see ads for stuff you were just talking about”, is actually because you saw the ad earlier, forgot about it, then talked about it, then saw the ad again
Basically, adverts that are successful are the ones you don’t even realize you took in. They are sitting there in absolute plain view, not pulling any fancy tricks, but your brain is so good at filtering them from your conscious mind, you don’t realize your subconscious mind is constantly taking them in.
- Be on facebook, there are ads for, I dunno, fancy new pillows that are on sale on amazon or whatever. You don’t even really notice the ads, your eyes flick over them, but you dont really process that you just took in ads about pillows. Your subconcious mind processes it instantly, filters it off, you laugh at Aunty Jean’s post about her kid on your facebook feed and have already forgotten about the advert.
- A few hours later, you lie down in bed, and suddenly you think, “Hmm, I could use a new pillow”, you think that idea was 100% your own, but in reality the advert planted the thought in your head hours ago, because that’s how ads work. You have completely forgotten about the ad at this point, but you now mention aloud to your SO beside you, “Hey, Im thinking we should maybe get some new pillows!” and they are like “Yeah, you think so?” and you talk about buying new pillows for a minute.
- You pop open your phone to do some late night internet browsing before bed and WHATS THIS?! Adverts?! For Pillows?! In reality… these are actually just the exact same ads you literally saw a few hours ago… But… you just don’t remember it. You now are 100% convinced your phone is reading your mind.
Okay now, here’s the thing. This process happens hundreds of times a day. When you are at the store and deciding what drink to grab off the shelf? Your brain chooses the most familiar, the one you have seen ads for.
When you feel like you need a new pair of pants? Etc etc. Nearly every single time you think “Hm, I could go for buying x” its probably because earlier an ad planted that idea in your head.
You only notice this though when you speak it out loud, to, say a spouse or family member.
You simply just don’t notice the hundreds of other times it happens a day, because you’ve just subconsciously filtered it out.
And I hope, realizing how incredibly easily your brain is being subconsciously influenced by something so plain in sight, so completely upfront and transparent, and yet so effective, that should scare the shit out of you.
Because if ads, which are not remotely disguising their intent and are very transparent about exactly what they want from you, if those ads are still able to so easily manipulate your subconscious mind with little effort…
Then can you imagine how you are being manipulated by all the less transparent things that happen? The stuff that isn’t being up front, and is much more hidden?
Something to keep you awake tonight. Cheers.