Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.
They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/
and this
Companies like Nike and Anheuser-Busch use trans star Dylan Mulvaney to push products, increasing their ‘Corporate Equality Index’ scores with influential LGBTQ lobbying group
A hidden profit-focused dynamic is secretly behind a woke advertising push
Figures like trans star Dyland Mulvaney may be being used to capitalize
Brands are reportedly too afraid of losing their social credit scores to fight back
The HRC, the most powerful LGBTQ+ political lobbying group in the world, compiles woke scorecards based on corporate box ticking.
Businesses that meet the criteria and earn a maximum of 100 index points are awarded with a ‘Best Place to Work for LGBTQ Equality’ title – which 15 of the top 20 Fortune ranked corporations achieved, according to the HRC.
Among the top corporations to receive a CEI score of 100 in 2022 were Walmart, Amazon, Apple and Google.
h/t Coastie Patriot