More than a quarter of a million people come to see Santa at Macy’s in Midtown Manhattan each year, the company said, making it hard to create a safe environment during a pandemic. Before taking a picture with the jolly old man, crowds walk in tight quarters through a maze-like Santaland that’s filled with Christmas trees, running toy trains and elves in green costumes.
Santa also won’t be showing up at its Chicago and San Francisco stores, which have similar Santalands. But he will still appear at the end of the televised Macy’s Thanksgiving Day parade, the company said.
With the coronavirus still raging, stores and malls are having to rework their typical holiday strategy, which had been to pack as many people through its doors as possible. Walmart, for example, is holding its Black Friday deals over four weeks, instead of one day.