MCDONALD’S to automate drive-thru

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  • McDonald’s has agreed to acquire Apprente, which uses artificial intelligence to understand speech.
  • The technology will be used in its drive-thrus and could be used in its self-order kiosks and mobile app.
  • Earlier this year, McDonald’s bought Dynamic Yield and took a minority stake in mobile app vendor Plexure.

McDonald’s said Tuesday it has agreed to acquire a company that is trying to automate the drive-thru. It’s the fast-food giant’s third tech-focused deal this year.

Apprente, a Silicon Valley company founded in 2017, uses artificial intelligence to understand drive-thru orders, which could cut down on service times. McDonald’s said the technology also could be used someday in its self-order kiosks and mobile app.

The Chicago-based company said it evaluated Apprente’s technology in McDonald’s test restaurants.

Apprente’s employees will be the founding members of a group called McD Tech Labs, which will be housed within McDonald’s global technology team. The burger chain wants to grow its presence in Silicon Valley by hiring more tech experts, including engineers and data scientists.

Financial terms of the deal were not disclosed.

The chain has been using technology to stay ahead of the competition. In March, McDonald’s announced the acquisition of Dynamic Yield, which specializes in personalization and decision logic technology. People familiar with the matter said the deal was worth more than $300 million, making it McDonald’s largest deal in two decades.


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