Netflix tests new low-cost subscription plan in India

techcrunch.com/2020/07/21/netflix-tests-new-low-cost-subscription-plan-in-india/

Netflix is testing a new low-cost pricing tier in India as the on-demand video streaming service looks to court more subscribers in Asia’s third-largest economy.

The American giant has unveiled a “Mobile+” plan for some new and existing subscribers in India that delivers streaming in high-definition (HD) quality and supports viewing across mobile, tablet, and computer screens (but not TV). The monthly tier is priced at 349 Indian rupees ($4.7).

The testing of the new tier, first spotted by AndroidPure, comes months after Netflix introduced a mobile-only plan in India that is priced at 199 Indian rupees ($2.7). The mobile-only plan, as the name suggests, restricts users from accessing the service from their computer screen or TV, and lowers the streaming quality to standard definition (480p.)