Netflix is testing a new low-cost pricing tier in India as the on-demand video streaming service looks to court more subscribers in Asia’s third-largest economy.
The American giant has unveiled a “Mobile+” plan for some new and existing subscribers in India that delivers streaming in high-definition (HD) quality and supports viewing across mobile, tablet, and computer screens (but not TV). The monthly tier is priced at 349 Indian rupees ($4.7).
The testing of the new tier, first spotted by AndroidPure, comes months after Netflix introduced a mobile-only plan in India that is priced at 199 Indian rupees ($2.7). The mobile-only plan, as the name suggests, restricts users from accessing the service from their computer screen or TV, and lowers the streaming quality to standard definition (480p.)