The USA’s largest cinema chain AMC is making its screens available for private hire, allowing groups of up to 20 people to watch a film on the big screen without having to share an auditorium with strangers. The move joins cinema chains Cinemark and Alamo Drafthouse, which SlashFilm reports started offering similar screenings earlier this summer. AMC is offering a selection of new and old films to watch, with auditorium rental prices starting at $99 plus tax.
AMC’s new offering comes as its business has been hit hard by the pandemic. Locations have been forced to close, major films have been delayed, and cinemagoers have been wary of attending even when new films have been released. Last week, AMC warned investors that the situation means it could run out of cash by the end of the year, after its second quarter revenues plunged by 98 percent compared to the previous year, Variety reports.