Over the past few years, video marketing has become the hottest digital marketing trend. According to HubSpot, around 81% of businesses are using video as a marketing tool. Another study claims that by 2022, video content is going to make up more than 82% of all internet traffic, and that will be 15 times higher than it was in previous years.
Let’s have a look at why video content or marketing keeps so much importance in today’s marketing scenario?
Importance of Video Content
Video content is the most catchy part of an article. If it is well executed, it can make a positive impact on consumers’ mind. Moreover, videos get more shares than images and text combined. According to a study, visitors are more likely to click on an online video than a static banner ad.
How Video Marketing can Benefit Online Businesses?
Educates Customers About Your Products/Services
Video content provides better compelling experience than written content. As different studies claim, people remember 70% of what they see and hear.
So, if you’re planning to introduce a new product launch, you should show video content about how it works and what are the benefits of using it instead of writing the text details. After all, people more likely to buy a product after watching online video.
A well-built video that provides a relatable story to your consumers also helps you humanize your business. A video that reveals how your business came to be and provides the details of what you do has more chances to provide your consumers with intimate experiences.
Improves Search Engine Ranking
For any online business, improving their search engine ranking should be a primary goal. Do you know by adding video to your marketing plan can benefit your search engine ranking as well?
To great extent, video can increase the time spent by visitors on your site. And it alerts search engine that your site has quality content that may lead to a higher ranking in searches.
Helps You Reach a Wide Variety of Customers
Almost one-third of online activity is spent watching videos. So, when you create a video for your business you get a chance to reach all of your target audience regardless of demographics. Video marketing helps you deliver relevant information in a quick and personalized manner. The more creative you get with your message the more your videos will be shared by your audience.
Helps in Engaging with Mobile Audience
When marketing your online business, you can’t simply ignore the mobile audience. After all, 90% of consumers watch videos on their mobile devices. According to Statista, the number of global mobile phone users is predicted to reach 4.78 billion worldwide by 2020.
Therefore, video marketing can be an ideal way to engage with your targeted audience. A video can help you showcase certain aspects of your business.
Choosing Video Editing/Making Software
A video can help your business grow in various ways. However, to create the right video content you need to invest in the right video editing tool.
Although there is a no dearth of video editing software solutions in the market yet it is true that not all are equally great. Therefore, you should be extra careful when choosing one for you. Some of the basic features you must see in your potential video editing tool include:
- Easy to use interface.
- Ability to convert videos into different formats.
- It should provide support for high definition videos.
Renderforest is a cloud-based tool that you can try for free. It is getting positive reviews over different review platforms such as Trustpilot and more.
This online video editor provides an inexpensive way to create videos for business awareness. The tool lets you create intros, animations, slideshows, music visualizations, slideshows, and more.
Renderforest has a wide variety of templates that you choose according to your niche. In addition to this, with Renderforest, you get various other necessary tools that make video making and promotion process effortless. The good thing is that you don’t need to have any prior knowledge to work with RenderForest. Let’s have a quick look at the features of Renderforest.
- It supports 3D Animation.
- It has a wide range of templates to choose from.
- You can create impressive logos online.
- It is a cloud-based platform hence the whole editing process is performed online.
Undoubtedly, video content is becoming more and more popular with the passage of time. Today, it is playing a crucial role in any form of digital marketing. If you have an online business and want to take it to the next level make some creative videos for your brand.
After going through different stats on video marketing, it would not be wrong to say that in the long run, video content may prove the right investment for your business. For more business-investment related ideas and news, you may read blogs like Investment Watch blog. Hopefully, this post helped you know why video content should be part of your marketing strategies and which tool you can use to create an effective content video.
Bio: I am the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed.
My works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.
Disclaimer: This content does not necessarily represent the views of IWB.