Target will no longer open its stores on Thanksgiving Day, making permanent a shift to the unofficial start of the holiday season that was suspended during the pandemic.
Retailers last year were forced to turn what had become a weekend shopping blitz into an extended event with holiday sales beginning as early as October to limit the number of people in stores during the pandemic.
That forced shift during the holidays, however, turned out to be a good move.
https://www.cnbc.com/2021/11/22/target-will-keep-stores-closed-on-thanksgiving-for-good.html