by Chris Black
In lieu of any fulfilment or meaning in your real life, you can retreat into our digital mindscape where you can pretend to have it.
Metaverse has nothing to offer over real life if your real life is good & fulfilling. The only hope for Zucc’s marketing strategy is to prey on the emptiness felt by so many in industrial society.
With Millennials/Zoomers expecting to spend their lives with worse financial outlook than parents, and ruling classes calling for a general reduction in living standards for commoners, they need a bandaid for that malaise. They really want people to live like this.
It won’t work on those of us with fulfilment, but sadly we are in the minority.
I am intrigued by the kind of people who would sit down, brainstorm that ad, put it together, and go “yup, looks good” before sending it off to be shown to millions of people.
Or maybe they know something I don’t. Maybe normies really are that far gone that they’d be receptive.